About me

Hi, I'm Kayla Calvillo

I'm a goal-oriented, data-driven, customer-obsessed Lead Product Manager passionate about enabling technology to optimize true innovation.

Throughout my life, I've always been energized by healthy competition. Growing up in St. Louis, Missouri, I was a competitive figure skater and student researcher who intensely sought after achievements in both areas. This personal fire was further stoked at The Ohio State University, where I studied Health Sciences on a full ride scholarship.

Competition is so magnetic to me because it imbues the ultimate motivation for peak performance. Healthy competition, specifically, has the potential to inspire confidence within all involved to reach for moonshot goals. As I got older, my hunger for competition transcended to my professional career, distilled in a personal tenet that I live by: compete with the person I was yesterday to be the best version of myself today.

As a career that's abundant with opportunities to both challenge and better myself, Product Management immediately enchanted me. I was electrified by the opportunity to leverage my background in customer experience, where I became a champion for the voice of the customer, as well as data analysis, where I fell in love with pouring over large datasets to pull out key insights.

Now, my goal is not only to be a great Product Manager, but also a great leader within the product community, one who helps foster the spirit of curiosity and continuous discovery, teamwork and trust over individual gain, an everlasting desire to learn and grow, and appreciation for the capacity to flourish through failure. I humbly open my mind and heart to inspiration and mentorship rooted in goodwill, and will return the same in kind.

Hometown

Adventure

Traveling through life...

An insatiable thirst for adventure is at the core of my being. I live for moments of open air, flowing water, tall rock, and canopied treetops. Whether serene, like taking in the perfection of Yosemite Valley 3.2k feet above its forest floor, or tumultuous, like facing the Class V rapids of the Upper Youghiogheny river head on, I'm eager for new experiences that push me beyond my self-perceived limits.

...with my best friend, Benny

Adventures with my furry sidekick, Benny, amplify the fun! While the Upper Yough's Class V rapids are off the table, this little guy has conquered the Class I and II rapids of the Middle Yough's 11 mile expanse, enjoying lazy rafting for up to 5+ hours at a time. Benny also loves to kayak, hike, camp, explore, and to lead off-trail investigations of alternative paths. I'd follow him anywhere.

Resume

My Resume

Customer Experience Specialist > Data Analyst > CX Leader > Product Manager

EXPERIENCE
Classkick
Lead Product Manager / Teacher Experience / February 2022 - Present
• Shipped complex API integration with a 3rd party system to add 700k users and increase daily logins by 21%
• Defined and tested trial-based GTM strategy, resulting in 12,397 school trial activations and 19% conversion
• Led Product Team, resulting in improved product development practices and 16% increase in sprint velocity
• Guided a designer and team of 10 engineers across 2 teams through project planning and execution
BARK
Product Manager / Bark Eats / October 2020 - February 2022
• Partnered with the 1st engineer on our team to turn product specifications into a ready-to-scale 1.0 application
• Shipped customer self-serve features that reduced Customer Experience team contacts by 31% and costs by 19%
• Increased checkout conversion across all platforms to 77% by updating copy, guarantees, and dates in funnel
• Created automated customer journey messaging and maintained an average subscriber retention of 85% M/M
Founding Lead & Customer Experience Manager / Bark Eats / September 2019 – October 2020
• 3rd employee. Acquired our initial subscribers through field marketing, then packed and delivered their orders 
• Tested seasonal add-item menus and generated 8% of gross revenue over 2 months, with an avg 23% Opt-In
• Sourced, hired, trained, and developed a team of 20 Wellness Advisors, skilled in support and dog nutrition
Founding Data Analyst / BARK Customer Insights & Advocacy / October 2018–September 2019
• Created a Voice of the Customer deck that was shared with entire company and generated new insights monthly
• Uncovered over-appeasement issue occurring 35% of the time and presented an opportunity to recoup $1.5M
• Created detailed retention, churn, and winback reporting by channel and sent daily reports to the COO
Senior Retention Specialist / BarkBox Customer Experience / October 2017 – September 2018
• Presented thoughtfully balanced solutions that were conducive to the customer experience and BARK’s growth
• Maintained an average 96% customer retention rate on interactions that were originally focused on canceling
The Ohio State University Marching Band
Office Manager / TBDBITL / July 2014 – June 2017
• Successfully supported marching band and staff by ensuring 55 performances over 3 seasons started on time
• Organized transport and accommodation for 17 away games and one trip to London, UK, to perform for NFL
EDUCATION
The Ohio State University
Health Sciences
• Activities: Marching Band, Figure Skating Team, Latin American Space for Enrichment and Research
• Awards: Morrill Distinction Scholarship, Health Sciences Scholar

Contact

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